audiences are hungry for meaning, and their preferences are guided by an interplay between the complex and the simple, the stimulation of new things and a deep comfort with the familiar.
Alohas quoted4 years ago
In 2015, the technology analyst Mary Meeker reported that one quarter of America’s media attention is devoted to mobile devices that did not exist a decade ago.
nbaigozhahas quoted5 years ago
the most special experiences and products involve a bit of surprise, unpredictability, and disfluency
nbaigozhahas quoted5 years ago
Exposure breeds familiarity, familiarity breeds fluency, and fluency often breeds liking.