Alex Ahmad,Eric Howerton

Markendising

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Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.

They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.

The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.

By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.
This book is currently unavailable
98 printed pages
Original publication
2016
Publication year
2016
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