Expand Your Sales

Small businesses can't afford to undercharge because they often can't produce enough units to qualify for volume discounts. Therefore, their take of each

sale is slim.

Beware of undercharging. Lowering your price far below that of rivals will produce the wrong image for your product.

If in doubt, price on the high side. It's always easier to discount prices than to raise them.

consumers may think that your product is priced less because it is inferior.

Use your pricing scheme to create a product image.

Assess your product's uniqueness. See how closely your product resembles a contending product.

Analyze your market. How much are buyers willing to pay for your product? Conduct market research to test your pricing scheme.

Variable costs vacillate depending on the measure of goods produced or services supplied. They include raw materials, hourly wages and sales commissions, sites and advertisements.

Think about your production costs

Experiment, innovate, be different and you'll be remembered, make hatfuls of money.