the modern world, there are a large number of information sources which compete for everyone’s attention. Your potential customers are in the same boat. Even if you have a magnificent product or service, you have to earn the attention of the people you hope will buy.
To earn the buyer’s attention, the options are:
Do remarkable things which will catch the eye of the people who will care about what you’re achieving and what you have to offer. Media coverage can help here.
Stay focused on the customer’s end result – what they’re trying to achieve by purchasing from you. Don’t talk features, talk about the customer benefits you deliver.
Ask questions to pre-qualify buyers from those who will never purchase. That way you can put more resources into attracting the attention of the right people and organizations.