Gabe Zichermann

The Gamification Revolution

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THE REVOLUTION WILL BE GAMIFIED
MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS—OR BE LEFT BEHIND
Gamification: It's the hottest new strategy in business, and for good reason—it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.
With The Gamification Revolution you'll learn how top companies:Recruit and retain the best talent from the gamer generation and beyondTrain employees and drive excellence with noncash incentivesCut through the market noise and ignite consumer sales growthGenerate unprecedented customer loyalty without breaking the bank
Drawing inspiration from the most popular games of all time—from…
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332 printed pages
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