Gretchen McCulloch

Because Internet

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A Wired Must-Read Book of Summer

“Gretchen McCulloch is the internet's favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online…
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478 printed pages
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Quotes

  • forgetenothas quoted4 years ago
    Take emoji, those small images that enliven our digital messages. There are thousands of them, ranging from animals to foods to nature to common household and workplace objects. And yet the most commonly used sets of emoji are the faces and hands, like the smile, the face with tears of joy, the thumbs up, and the crossed fingers. We use emoji less to describe the world around us, and more to be fully ourselves in an online world.
  • forgetenothas quoted4 years ago
    Truly obscure animals, like the axolotl (a type of salamander) or the Wunderpus photogenicus (a type of octopus which, true to its name, is very photogenic), don’t have nicknames in common use
  • forgetenothas quoted4 years ago
    we as humans are still practically incapable of doing things without patterns

On the bookshelves

  • yanasemour
    2020
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