Video Sales Letter Blueprint

How does their frequently asked question or their pain actually relate to your product?

What are their frequently asked questions?

When you know what drives them you can figure out how to solve their pain and how your product and service actually relates to the pain.

Basically, what are their problems, what keeps them up at night.

what I would do is to find as many sites as I can until I get at least two or three audience demographics of different websites because we want to make sure that there is a pattern.

http://alexa.com. This company is owned by Amazon and has been around for a long time and if you recall this tool used to be free and they used to provide a lot of statistics for free but it is a paid subscription now – about $49/mo.

Here you can get an idea of their spending habits, their retail spending, their online purchases.

estimated income, spending methods

ight now we're just gathering information and trying to figure out who this type of person is.

As you can see they don't do a lot of shares and promotions but they do click a lot of ads.