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sanndsanndhas quotedlast year
Use the person’s real world as inspiration
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sanndsanndhas quotedlast year
Understanding the differences among the mental spaces of your audience segments will bring clarity to your design
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sanndsanndhas quotedlast year
Do the differences merit separate solutions or not? Compare the mental models. If they have a lot in common, a common solution is dictated. If not, then different solutions are needed, each with its own architecture matching the mental model. As another example, corporate intranets should be specific to each workgroup type.
sanndsannd
sanndsanndhas quotedlast year
Thus, the diagram depicts where one segment’s experience ends and where the next one begins. You certainly wouldn’t want to combine the experience of truck drivers with that of dispatchers—that much is obvious, and the separate mental models will show it. More subtle is the experience differences among people of a similar segment but, say, in a different country
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In other words, you can “embrace the ambiguity”[5] of the design process because you have a mental model to steer you
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What I like to bring to the picture is a tool that can free you to recognize possibilities[4] while at the same time provide solid data.
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sanndsanndhas quotedlast year
Michael Bierut, a respected visual designer, said this about luck during an interview[3] with Adaptive Path founder Peter Merholz: “It’s a dirty secret that much of what we admire in the design world is a byproduct not of ‘strategy’ but of common sense, taste, and luck. Some clients are too unnerved by ambiguity to accept this and create gargantuan superstructures of bullshit to provide a sense of security.”
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sanndsanndhas quotedlast year
Confidence in Your Design—guide the design of the solution
Clarity in Direction—make good user and business decisions
Continuity of Strategy—ensure longevity of vision and opportunity
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sanndsanndhas quotedlast year
the mental model diagram
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The Mental Model Process
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diagrams of behaviors made from ethnographic data gathered from audience representatives.
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sanndsanndhas quotedlast year
Indi and I were among the founding partners of Adaptive Path, a user experience consulting company that focused on research-driven design.
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sanndsanndhas quotedlast year
Think of this as insurance: Let’s make sure we’ve got the basics right before we’ve designed everything and written all the code
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sanndsanndhas quotedlast year
Because you will want to tailor your end solutions to fit each audience exactly, grouping audiences by differences in behavior is important. You want to end up with solutions that match behaviors and philosophies closely rather than with one solution that fits several audiences loosely. Figure out what people want to accomplish, look for differences, and group accordingly. See Task-Based Audience Segments
nalanpamir
nalanpamirhas quoted2 years ago
Over time you see the same behaviors and you group them together. You line them up in towers; then line up the towers into groups that represent different cognitive spaces. The diagram looks a lot like a city skyline. Once you have created the top half of the diagram, you focus on the lower half. Take the product features that you intend to create and align them beneath all the towers they support. In other words, you align the features that your business values beneath concepts that people mentioned. When you have finished, you will see areas of the mental model that are less supported than others, and you may have leftover functions that don’t support anything in the mental model.
Alex Haceaturean
Alex Haceatureanhas quoted2 years ago
Talking to users in a structured way, analyzing in a collaborative way, and diagramming with clarity can transform the way you approach the Web.
Лютая Дичь
Лютая Дичьhas quoted4 years ago
way to draw a picture of it all—a mental model, which is an affinity diagram of user behaviors surrounding a particular topic
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