Erik Brynjolfsson,Andrew McAfee

Machine, Platform, Crowd

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From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or…
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492 printed pages
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  • Dmitriy Knyazevhas quoted3 years ago
    literature throughout the first quarter of the twentieth century. Between 1895 an
  • Dmitriy Knyazevhas quoted3 years ago
    applications and tasks that machines can now address.
  • Dmitriy Knyazevhas quoted3 years ago
    advances and sound economic principles

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