Edward Roth

How to Write Highly Effective Ads

    Svetlana Sobchukhas quoted2 years ago
    We’re never our own prospects.
    Svetlana Sobchukhas quoted2 years ago
    The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy.
    Svetlana Sobchukhas quoted2 years ago
    You get on the mailing lists of the big direct response companies like Agora and Boardroom and save their direct mail packages.
    Svetlana Sobchukhas quoted2 years ago
    example, take a look at the following headline:

    Announcing … New High-Tech Gloves Protect Wearer Against Hazardous Waste

    News, and a benefit
    Svetlana Sobchukhas quoted2 years ago
    http://www.ohpdirect.com/product.php
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