Thou Shall Not Use Comic Sans: 365 Graphic Design Sins and Virtues: A Designer's Almanac of Dos and Don'ts (Nadezhda Marimont's Library)

The best designs and the most successful work are always solutions that have taken a simple, clean, and uncluttered approach

the primary purpose of design is to aid communication and facilitate understanding

German architect, Ludwig Mies van der Rohe, “Less is more.” PD

As designers, we enjoy what we do. We mistakenly believe anyone could do our job. This is because we have a rare talent and cannot imagine everyone else doesn’t. It

shall think of the idea before the visual

The visual exists to present and support the idea and if the idea isn’t the best, the visual won’t be the best either, despite all your efforts. Reclaim the humble pencil and get sketching

shall choose colors for a reason rather than simply because you like the color

Always have a reason for selecting every element in your design, right down to the all-important color. JF

Good composition is a mix of scale, shape, and color working together dynamically with harmony

We remember stuff by recognizing shape and color