Pamela Pavliscak

Data-Informed Product Design

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The need to understand people lies at the core of any product design, and currently there are two standard ways to measure that understanding: big datasets and small research studies-aka thick data. Most organizations favor big over thick, but in doing so they miss the larger picture. In this report, author Pamela Pavliscak outlines a way to use data of all kinds to understand the relationship between people and technology.
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37 printed pages

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Quotes

    Ivan Phas quoted4 years ago
    There are strategic decisions about who will use the product, how it will fit into these peoples’ lives, or why they would start using your product at all. There also are tactical decisions about what language speaks to the people using the product, what catches their attention in a positive way, and how to make the experience easier.

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