This short book tells the story of the most effective qualitative idea generating method now in existence. It has ninety years of global validation across diverse organizations and cultures. Ideas Unlimited instructs you on how to benefit your work, life, and your organization, through its use. The fundamental principle of Ideas Unlimited is that those who do the work possess the know-how and the insight to improve it. They are leadership’s best innovation resource. This method provides motivation and facilitation to allow rapid and accurate capture of their ideas in a non-threatening environment. It will work for you.
Will Durant concluded: “Therefore the essence of a higher education is the search for ideas.”
— Will Durant, The Story of Philosophy, first published 1926,
2nd Edition, 1953, Simon and Schuster, New York, p. 26–27
“The Crawford & Krone method saved Brainstorming from obsolescence. ”
—Charlie Clark, Author of Brainstorming
that sold millions of copies, stated in 1985
“The empires of the future are the empires of the mind.”
—Winston Churchill, The Futurist (March-April 2004)
