Web Copy That Sells

and endure the betrayal of false friends; to appreciate beauty;

“Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply won’t know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer’s desktop.”

—Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine

Nothing in the world can take the place of persistence. Talent will not. Nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “Press on” has solved and always will solve the problems of the human race.

Here are some eye-catching words that create positive or engaging images

words and phrases that sell.

://www.paulgalloway.com/utilities/emotional_words.cgi and type in the URL of your website, it shows your website with all the rational words displayed in red, followed by the suggested emotional words you might want to replace them with.

people buy on emotion and justify with logic

Before you write one word of copy, you must first
• Know your objective.
• Know your target audience.
• Know the product or service.
Your objective: What are you trying to accomplish?

The purpose of the headline—and, to a certain extent, the subheadline—is to offer compelling information, solve a problem, take away pain, help someone achieve a goal, and fulfill a desire. Conversational language that sounds the way people do helps crank up the emotional volume.

purpose of the headline—and, to a certain extent, the subheadline—is to offer compelling information, solve a problem, take away pain, help someone achieve a goal, and fulfill a desire. Conversational language that sounds the way people do helps crank up the emotional volume.