Not Invented Here

NOT INVENTED HERE
cross-industry innovation
What can a hospital learn from a hotel?
How can a car manufacturer use tools from the games industry?
Where can a chemical company apply principles from a festival organiser?

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, still only very few organisations apply cross-industry innovation strategies in any kind of structured way.
Not invented here provides you with cross-industry innovation strategies and tools to increase your 'match sensitivity’ (the ability to make more effective connections) and see the opportunities available.
This inspirational, illustrated business book presents strategies & tools for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry.
The chapters of the book’ Not invented here':
1. Cross-industry innovation
2. The art of questioning
3. Someone else has solved your problem
4. Inspiring industries & smart sectors
5. WWxD? What Would x Do?
6. Your business challenges
7. The power of the unexpected
8. Remix your industry
9. Go out(ro)
This book aims to be a joyful guide, using inspiring stories, challenging thoughts and many practical tools. From cover to cover or at random: no matter how you dive in, insights are bound to arise.
The authors -Ramon Vullings & Marc Heleven- would like to invite you to this quest called cross–industry innovation, learning from other sectors, not just to think outside the box — but even more importantly — to think outside of your industry. Ramon & Marc hope to inspire and enable you by developing your match sensitivity to make even better connections.