This is the third in a series of business strategy books based on the popular “Planninga From Nanninga” blog by Gerald Nanninga. By using easy to remember stories, Nanninga brings key the principles of business strategy to life. He then applies these simple stories to business issues in a way that makes them easy to comprehend and apply to a wide variety of businesses. Nanninga is currently the Principal Consultant for Planninga from Nanninga. In this second edition, the content has been updated based on more recent events.