Never Mind the SizzleWhere's the Sausage?

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle… is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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151 printed pages

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Impressions

Алексей Мерзляковshared an impression7 years ago
👍Worth reading
🔮Hidden Depths
Great reading.
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okkyerryansyahshared an impression7 years ago
👍Worth reading
Great stuff to start.
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Quotes

Алексей Мерзляковhas quoted7 years ago
making a strong business case.
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Алексей Мерзляковhas quoted7 years ago
We needed to avoid too much clever stuff on the brand, and focus on showing how our ideas would help us boost profits, as if we were pitching a business idea to potential investors.
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Алексей Мерзляковhas quoted7 years ago
Avoid becoming focused on the strategy itself and becoming too intellectual about branding: try to ‘think less, and do more’.
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