Ten Things I Learned from Bill Porter

courage is the most important virtue because without it you can’t do anything else with consistency

choices give one character and personality

Know Your Limits and Reach Beyond Them

don’t-take-no-for-an-answer approach

when someone says “no” they are simply asking you to modify your proposal or change your delivery.

Bill hears the word “no” differently; he hears it to mean that the customer will be glad for Bill to return at a more convenient time or pleased to be shown another, more necessary product.

Bill had a mantra that calmed his nerves: “The next house will say ‘yes.’ The next house will say ‘yes.’”

wear them down until they tire of saying “no.” Eventually, they will buy. Eventually, everyone buys.