Raj Rattan,George Manolescue

The Business of Dentistry

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This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding.
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176 printed pages
Original publication
2019

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