Jab, Jab, Jab, Right Hook, Gary Vaynerchuk
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Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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Serghei Trofimov
Serghei Trofimovshared an impression2 years ago
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Mark Ong
Mark Onghas quoted9 months ago
And it’s not that the spot didn’t reach any eyeballs. People saw it; they just didn’t care. Despite terrific customer awareness, the brand’s content wasn’t compelling enough to inspire consumers to do anything with it.
Olga Maksymova
Olga Maksymovahas quotedlast year
With the instant access to social media made possible by mobile devices, there’s no such thing as undivided attention anymore.*
Serghei Trofimov
Serghei Trofimovhas quoted2 years ago
Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
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