In 1+1=3 The New Math of Business Strategy you'll discover how to unlock growth in today’s business environment by collaborating with your competition—those companies you’ve always avoided at all costs. To many this is counter-intuitive, but in the recent IBM Global CEO Study, 1700 CEOs from 64 countries were asked how their organizations need to change to be successful in the future. The most common response—partnering/collaborating with external organizations, to include their competitors.
Lisa Renner draws on more than 10 years of CEO experience building competitive collaborations, as well as a wealth of examples from a diverse group of companies to unveil a simple-to-follow framework, step-by-step action plans, and practical tools to help you make competitive collaboration a reality.
