Anne Miller

Metaphorically Selling

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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to sell an idea, clear up confusion, shake up indifference, close a sale, vaporize objections, wow an audience, inspire action and make your point. With more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unqiue Four Step Model to show anyone easily and quickly how to become a master of metaphor.
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194 printed pages
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Quotes

  • b9281010009has quoted6 years ago
    That’s where metaphor and analogy come in: With an apt comparison, you can familiarizethe unknown, simplifythe complex, revealnew twists in the straightforward, and refinehard-to-see differences. You can digyourself out of a hole; you can moldperception before it sets against you. The well-chosen metaphor focusesunderstanding instead of allowing it to diffuse. The perfect analogy crystallizesmeaning in a visual, intuitive, emotionally poignant way that pierces through resistance to lodge permanently in your listener’s brain.
  • b9281010009has quoted6 years ago
    Is there an ideal length for an opening metaphor? The answer to that is the same as the one my tenth-grade English teacher gave my classmate when he inquired how long his book report should be. Mrs. Harris, bless her, replied (metaphorically), “A book report is like a woman’s skirt. It should be long enough to cover the subject, but short enough to keep it interesting.”
  • b9281010009has quoted6 years ago
    If you wish to persuade me, you must speak my words, think my thoughts, and feel my feelings.
    —Cicero
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