means the dog has been acknowledged, or paid homage to, that its behaviour has succeeded in getting attention and the dog has achieved what it wants. Its primacy has been confirmed. Even by turning around and saying ‘stop it’, an owner is allowing a dog to achieve its aim. The key to this then is that the dog must not be engaged with in any way. By this I mean no eye contact, no conversation, no touching unless it is to gently push the dog away. The owner must do nothing.