<!doctype html public «-//w3c//dtd html 4.0 transitional//en»> http-equiv=content-type> Existential semiotics is a new paradigm in the studies of signs, signification, and communication. This book develops its theory further, applying the notions of being, doing, and appearing to crucial social problems of the contemporary world, and to various so-called 'lesser arts' like performance and gastronomy.
