In 2013, Remi Harris set out to answer the question asked by so many independent musicians and music businesses — “How can I get funding?”.
In this innovative book she explores the hidden drivers behind the funding problem in the music industry, and explains why it's essential to spend as much effort on understanding and using funding as you do on building relationships within the business.
She sets out what it takes to attract money, the motivations of different funders, your chances of success, and the benefits — and costs — of each of six funding options: grants, friends and family, crowdfunding, sponsorship, debt and investment.
'Easy Money' features 8 original case studies of independent artists and businesses who were able to successfully access funding, and is based on more than 40 interviews with people in the funding space: from media lawyers to chartered accountants; investment fund managers to crowdfunding companies and, of course, grant funders including the UK's national Arts Councils, Creative Scotland, PRS Foundation and more.
