Authored by and supported by the New York Foundation for the Arts (NYFA), which does extensive training programs for artists and has: 200K social media followers, 32K newsletter subscribers with a 20% open rate, and 13.6 million annual page views from 1.2 million unique visitors.
NYFA has a dedicated communications team that will do a number of mailings and an entire social media campaign around the book's release (and prior to it as well)
NYFA regularly works with a number of institutions that serve artists and communities throughout the US and abroad, including the Maryland Institute of Arts and Design (MICA). The book will be used and recommended at all of those events.
With at least 20 contributors to the book, this second edition of The Profitable Artist has built-in potential for significant outreach as all of these people will be sharing news about the book.
The previous edition of The Profitable Artist sold 4,800 copies to the trade.
In 2014, The Atlantic reported that 2 million students graduated from art degree programs. This demographic only constitutes a fraction of the total number of artists with whom NYFA works and has contact.
