In The REAL TRUTH About Social Media, social strategist Eric Harr reveals the secrets to social media success. He shares invaluable lessons--and painful mistakes--forged from thousands of hours of “in-the-trenches” work with his clients. Filled with the latest research, practical insights, case studies, valuable templates and simple tips, The REAL TRUTH will save you time, boost your business and enrich your life.Understand the basics of social media in plain language: what it is, how it works, how we got here--and how you can benefit from it;Discover the 8 mistakes that could destroy your business or ruin your life;Learn why “old-school” business practices win in the new economy;Get a “CEO's Success Toolkit” of over 40 tools & resources that help you get the most out of social media;Gain over 50 practical insights that can benefit your business right away;Discover the three most important letters in social media--and how ignoring this can cost you time and money;Explore 20 inspirational, real world success studies and how they apply to your business--and your life;Get a free subscription to a private Twitter feed with the latest news, tips, strategies and insights (value $100/year);Discover a proven 5-step formula for calculating the True ROI from your social media engagement.ERIC HARR IS WIDELY regarded as one of the leading social media strategists in the world. He is the Founder and CEO of Resonate Social Media, a boutique social media agency in San Fransisco, with clients ranging from small businesses to multinational corporations. Harr is a best-selling author, Emmy-nominated CBS- TV host and the Founding Editorial Director of VIV Magazine, the world's first mass-market digital magazine. He is an international ambassador for CARE, a leading humanitarian organization. Harr lives in Marin County, California with his high-school sweetheart Alexandra, their two terrific children, Vivienne and Turner, and their curly, brown Labradoodle, Buddy.