How to Get People to Do Stuff: Master the art and science of persuasion and motivation

and Principal of the Weinschenk Institute. She consults with Fortune 1000 companies, educational, government, and non-profit organizations. Her clients call her “the brain lady” because she reads and interprets the latest research in neuroscience and how the brain works, and applies that research to business and everyday life. Susan writes a blog for Psychology Today called “Brain Wise: Work better, work smarter”, and also has a blog at her website: www.theteamw.com/blog
Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern

variable ratio schedule”

create a new habit or even change an existing one, if you understand the science behind habit formation.