The Menu pet food crisis might have played out differently if animals had significant legal status. On the San Francisco Gate site, Pet Connection editor Christie Keith has presented a disturbing time line:
Although there have been some media reports that Menu Foods started getting complaints as early as December 2006, FDA records state the company received their first report of a food-related pet death on February 20.
One week later, on February 27, Menu started testing the suspect foods. Three days later, on March 3, the first cat in the trial died of acute kidney failure. Three days after that, Menu switched wheat gluten suppliers, and ten days later, on March 16, recalled the ninety-one products that contained gluten from their previous source.
Nearly one month passed from the date Menu got its first report of a death to the date it issued the recall. During that time, no veterinarians were warned to be on the lookout for unusual numbers of kidney failure in their patients. No pet owners were warned to watch their pets for its symptoms. And thousands and thousands of pet owners kept buying those foods and giving them to their dogs and cats.
At that point, Menu had seen a 35 percent death rate in their test-lab cats, with another 45 percent suffering kidney damage.28
During that time, animals were taken to vets with kidney failure, then taken home and given the same food. And though the recall wasn’t issued till March 16, the Washington Post does tell us that the chief financial officer of Menu Foods sold about half of his stake in the company on February 26 and 27—three weeks before the widespread pet food recall.29
In chapter 5 we will see that culpable companies also perform poorly when human food is tainted, but the tardiness of the pet food recall was in a class of its own.