Books
Peter Skat-Rørdam

New Business Cultivation

New business creation as well as innovation in general are topics that are high on the corporate agenda. However, just like in nature, the relationship between the corporate “host” and the new business venture doesn’t always work well. Micromanagement by the corporate host can kill the creativity and initiative of the venture, or corporate neglect and underfunding can leave the venture without resources to move forward. Such relational problems often lead to venture results that don’t satisfy corporate executives. They also leave executives wondering how to design and manage this relationship.
This book explores various aspects of new business cultivation and how to practice it.
Cultivation is a set of management practices that can facilitate the beneficial relationship between the corporation and corporate new businesses. This new approach can help you getting the most out of a new business opportunity both as a corporate officer or as a corporate entrepreneur and new business creator.
121 printed pages
Copyright owner
Lindhardt og Ringhof
Original publication
2010
Publication year
2010
Have you already read it? How did you like it?
👍👎
fb2epub
Drag & drop your files (not more than 5 at once)