Margaret Heffernan

A Bigger Prize

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Competition has run amok. Social Darwinism, survival of the fittest, is crudely understood as justifying a winner-takes-all culture. If you want get into the best school, land the right job, buy the cool dress, find the perfect partner, be made for life, you have tread underfoot any and all your rivals. Competition has become a simplistic zero-sum game, played without any enjoyment at all.
In this book, Margaret Heffernan dispels this myth. Leading readers on a wide-ranging tour of competition across leading global organizations and industries, she exposes how desperately business, finance and education needs a curriculum that nurtures, develops and enlarges our collaborative talents.
There's no denying that human beings are competitive, but we are not only competitive. Heffernan reveals how more often than not individual pursuit of self-interest proves to be collectively defeating and incurs high costs: When schools celebrate the top of the class, they demotivate…
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636 printed pages

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