Strategic Planning: As Simple As A,b,c

I worked for an outstanding leader who gave us ten objectives. He said that whatever you’re doing, if it doesn’t link to these objectives, don’t do it.

Expertise is preferred but not required

It looks at the mission of the organization (objectives, purpose, goals); it discusses the policies and plans for achieving the goals; it identifies scope (the range of opportunities to pursue); and it lays out the value of the organization (what are the contributions it will make to its employees, shareholders, customers, and communities.

Strategic planning: doing the right things rather than doing things right. Tactical planning: doing things right.