Roger Dooley


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289 printed pages



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    hautehobby1has quoted3 years ago
    The consumer can’t relate a specific price to each component in the bundle (leather seats, sunroof, etc.) and hence can’t easily evaluate the fairness of the deal or whether the utility of the accessory is worth the price.
    Vio Lettahas quoted3 years ago
    researchers are constantly exposing new ways in which our subconscious drives our choices, often with minimal conscious involvement.
    Misha Sokolnikovhas quoted4 years ago
    The subjects who were primed with money cues took 70 percent longer to ask for help in solving a difficult problem and spent only half as much

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