Brainfluence, Roger Dooley
Roger Dooley

Brainfluence

289 printed pages
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hautehobby1
hautehobby1has quoted2 years ago
The consumer can’t relate a specific price to each component in the bundle (leather seats, sunroof, etc.) and hence can’t easily evaluate the fairness of the deal or whether the utility of the accessory is worth the price.
Vio Letta
Vio Lettahas quoted2 years ago
researchers are constantly exposing new ways in which our subconscious drives our choices, often with minimal conscious involvement.
Misha Sokolnikov
Misha Sokolnikovhas quoted4 years ago
The subjects who were primed with money cues took 70 percent longer to ask for help in solving a difficult problem and spent only half as much
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