Robert Collier

The Letter Book

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.
This book is currently unavailable
534 printed pages
Copyright owner
Original publication
Publication year
Have you already read it? How did you like it?


    Nelson Azinhas quoted5 months ago
    the dominant idea in his mind all the time
    Nelson Azinhas quoted5 months ago
    The reader of this letter wants certain things
Drag & drop your files (not more than 5 at once)