Guy Rigby

Brand Identity And Culture

This eBook is about brand identity and culture — it is a guide for entrepreneurs.
The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to Exit, which is a complete entrepreneurs' guide to setting up, running and passing on or selling a business.
31 printed pages
Original publication



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    jimena astridhas quotedlast year
    Values – what you stand for – affect how you are perceived, how much custom you bring in, how your workforce perform and, ultimately, how successful your business will be
    jimena astridhas quotedlast year
    your values and your culture
    jimena astridhas quotedlast year
    For me branding is not really what we look like, it’s more about who we are,”
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