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Guy Rigby

Brand Identity And Culture

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This eBook is about brand identity and culture — it is a guide for entrepreneurs.
The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to Exit, which is a complete entrepreneurs' guide to setting up, running and passing on or selling a business.
This book is currently unavailable
31 printed pages
Original publication
2011
Publication year
2011
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Quotes

  • jimena astridhas quoted3 years ago
    Values – what you stand for – affect how you are perceived, how much custom you bring in, how your workforce perform and, ultimately, how successful your business will be
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    • jimena astridhas quoted3 years ago
      your values and your culture
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      • jimena astridhas quoted3 years ago
        For me branding is not really what we look like, it’s more about who we are,”
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