Eric Fitzpatrick

Persuade on Purpose

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
By combining all his research and ideas on what makes an effective presentation, Eric Fitzpatrick has compiled the 'Presentation Scorecard', which itemises all the things that a speaker needs to consider when making a presentation. He has summed up the key points with the acronym 'TRUE': the presentation should make your audience THINK, should be easy to REMEMBER and UNDERSTAND and should ENGAGE the audience.

He outlines all the traps and pitfalls of making a presentation and how to avoid them, and details the tricks and techniques that will attract your audience's attention and convince them of your message. In straightforward chapters he addresses preparation, the structure of your presentation, the use of stories and humour, delivering the presentation, how to use slides and — more importantly — how not to.

While the ideas in the book are focused on presentations, they are equally effective when giving speeches, pitching ideas, for one-to-one meetings and communicating in general.
This book is currently unavailable
171 printed pages
Original publication
2017
Publication year
2017
Have you already read it? How did you like it?
👍👎
fb2epub
Drag & drop your files (not more than 5 at once)