Books
Geoff Anderson

Shoot Me Now: Making videos to boost business

    Inessahas quoted3 months ago
    talking to everyone (and no o
    Inessahas quoted3 months ago
    Innovative ways to use video
    Inessahas quoted3 months ago
    85% of people who watch a product video, then go on to purchase
    Reza Aprianohas quoted5 years ago
    Having a video enables you to be the authoritative source for your customers. It sets you apart from your competitors and makes it easier for people to tune into you
    Reza Aprianohas quoted5 years ago
    Sound is 10% of the budget and 90% of the problem
    Reza Aprianohas quoted5 years ago
    lift the level of your brand higher than the existing perception
    Reza Aprianohas quoted5 years ago
    Remember, videos are about connecting emotionally not intellectually.
    Reza Aprianohas quoted5 years ago
    he was asking detailed questions that were not relevant to the target audience.
    Reza Aprianohas quoted5 years ago
    Watch any successful romance movie and you’ll be moved by the soundtrack. “If music be the food of love, play on” says the Bard. The right music at the right time can make your video. Use the wrong music and it just won’t work.
    Reza Aprianohas quoted5 years ago
    The thing is video is not about dispensing information — unless it is a training video or instructional video.
    Reza Aprianohas quoted5 years ago
    The first 7-15 seconds need to set the scene, ask a relevant question or give enough information to engage your audience so that they will hang around for
    Reza Aprianohas quoted5 years ago
    If you want to capture the attention of your audience with your video, you need to do it in the first fifteen seconds or less.
    Reza Aprianohas quoted5 years ago
    Ask a question at the start.
    Reza Aprianohas quoted5 years ago
    Another solution is to place your logo in the corner of the screen while the content or message is being presented
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