A User Guide to the Creative Mind

Just like chemistry, things start to happen when you combine elements.

Because often the best insights are in the smallest of details.

the process follows these steps:
•Input
•Process
•Output
•Nurture
•Craft

If you want to be a truly great creative person, you need to cultivate these habits.

That’s because they understand that you need to put good stuff in if you want good stuff to come out.

They treat their mind the way a foodie treats their stomach: they fill it with good stuff. You’ll often find them at museums, art galleries, the cinema, the theatre, bookshops and concerts.

Changing location also changes your emotional state and gives you a new perspective on things.

Baroque music, for example, generally has a tempo that’s similar to the speed of the brainwaves associated with creative thinking

George Lois on his Creation of the Big Idea’

If what you’re doing is working well, maybe you don’t need to understand it.