Maany Peyvan,Robert Kyncl

Streampunks

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An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.
In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.
Sharing behind-the-scenes stories of YouTube’s most influential stars—Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat—and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.
Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.
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287 printed pages
Publication year
2017
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Quotes

  • Роман Навескинhas quoted7 years ago
    MAANY PEYVAN is a lead writer at Google, where he creates editorial and social content, advises on executive communications strategy, and leads speechwriting for YouTube. He was previously an appointee in the Obama administration, serving as chief speech-writer at the US Agency for International Development. He holds a bachelor of arts in behavioral biology and a master’s degree in international relations, both from Johns Hopkins University.
  • Роман Навескинhas quoted7 years ago
    Shane has called Vice everything from “the next MTV” to “the next CNN” to “the Time Warner of the streets.” Brian has said that AwesomenessTV is the new Nickelodeon. And Ted Sarandos, my old boss, said that Netflix’s ambition was to become HBO faster than HBO could become Netflix.
  • Роман Навескинhas quoted7 years ago
    In 1906, John Philip Sousa, who wrote “The Stars and Stripes Forever,” penned an essay for Appleton’s Magazine about the evils of recorded music. In “The Menace of Mechanical Music,” he wrote that music had to be performed live in order for people to truly appreciate it
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