Books
Scott McDermott,Santiago Umaschi

Business Internationalization

The cases presented in this book are designed to close the gap of the lack of literature on practical local experience of business internationalization for entrepreneurs, international business managers, executives, students of business schools and policy makers, among others. Knowledge exchange helps to tackle the barrier of lack of information, and to reduce the risk of repeating mistakes in similar challenges.
129 printed pages
Original publication
2019

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