Taken for a Ride, Bill Vlasic, Bradley A. Stertz
Bill Vlasic,Bradley A. Stertz

Taken for a Ride

515 printed pages
Here is the book that exposed the Daimler-Chrysler “merger of equals” as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade — and in a new epilogue chart its chaotic aftermath.
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