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James Webb Young

A Technique for Producing Ideas – the simple five-step formula anyone can use to be more creative in business and in life!

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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
Advertising & PromotionBusiness
This book is currently unavailable
24 printed pages
Original publication
2018
Publication year
2018

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Quotes

  • carlemiljensenhas quoted4 years ago
    COMBINING OLD ELEMENTS
    With regard to the general principles which underlie the productions of ideas, it seems to me that there are two which are important.
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    • Tarlan Asadlihas quoted4 years ago
      Do not make the mistake of holding your idea close to your chest at this stage. Submit it to the criticism of the judicious.
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      • Irinahas quoted5 years ago
        But after a while you will reach the hopeless stage
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