A Joosr Guide to… Sprint by Jake Knapp with John Zeratsky and Braden Kowitz

    Julia Rhinehas quoted4 years ago
    So, “Most customers only buy from us once” becomes “How can we encourage one-off buyers to become regular customers?” This technique of re-framing thoughts or problems as questions is useful because it immediately kick-starts the subconscious into problem-solving mode
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