Seducing Strangers

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A brand is just another word for a reputation that can be ruined by more than one person

If the picture confuses, the headline explains. If the headline confuses, the picture explains.

Disruption, confusion, agitation = adrenaline.
Explanation, comfort, confirmation = dopamine

Enthymemes work only when the person receiving the message understands what remains unstated.

enthymeme—literally meaning “something kept in mind.”

You need to see what the problem is made of before trying to solve it.

Yet what often looks like wasting time is an essential—and valuable—part of the creative process.

may have invented something really great but has failed to make me curious enough about the product to check it out. This is a perfect example of an “over the wall” mentality.

Persuading is about getting someone to do your will. Selling is about making your proposition, goods, or services attractive, visible, and well priced.