Alistair Croll,Benjamin Yoskovitz

Lean Analytics: Use Data to Build a Better Startup Faster

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Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word.
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572 printed pages



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    Konstantin Savenkovhas quoted6 years ago
    The reason Google has a free analytics product is because the company makes money from relevant advertising, and wants to make it as easy as possible for you to buy ads and measure their effectiveness.
    Konstantin Savenkovhas quoted6 years ago
    Long-term, you can always buy supply, but you can’t buy demand.
    Konstantin Savenkovhas quoted6 years ago
    The team at Startup Compass, a startup dedicated to helping companies make better business decisions with data, identifies 12 revenue models: advertising, consulting, data, lead generation, licensing fee, listing fee, ownership/hardware, rental, sponsorship, subscription, transaction fee, and virtual goods.

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