James Espey

Making Your Marque: 100 Tips to Build Your Personal Brand and Succeed in Business

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Menna Abu Zahrahas quoted2 months ago
If you are worried about a lack of work experience on your CV, I suggest you pursue work placements, graduate schemes or intern­ships – the money is secondary at this stage.
Menna Abu Zahrahas quoted2 months ago
Find out about, and respect, the dress code of the company where you seek employment.
Menna Abu Zahrahas quoted2 months ago
essential is a short covering letter, tailor-made to suit the specific company in question
Menna Abu Zahrahas quoted2 months ago
For example, if you are a brand manager looking for a new challenge your headline could be:
‘Experienced brand manager seeks major
marketing challenge.’
Menna Abu Zahrahas quoted2 months ago
My CV and letter always started with a short headline:
‘Experienced International Brand
Orientated Businessman seeks challenging
non-executive appointment.’
Menna Abu Zahrahas quoted2 months ago
This will be the first thing people reading your CV will see. If they like that headline they will read further. Otherwise, they’ll simply delete/file WBP.
Menna Abu Zahrahas quoted2 months ago
start your CV with a good, strong headline, which states quite clearly what you are seeking and why you consider yourself a good candidate.
Menna Abu Zahrahas quoted2 months ago
List your qualifications, your language skills, technical skills, etc., and at the end – briefly – your interests.
Menna Abu Zahrahas quoted2 months ago
List your job successes and accomplishments in reverse chrono­logical order, from the most recent. Use achievement bullet points and action statements and not vague terms. Always be succinct.
Menna Abu Zahrahas quoted2 months ago
No one is interested in long explanations of what you have done. Remember, all they are interested in is what you can do for them.
Menna Abu Zahrahas quoted2 months ago
sure to make it short and to the point
Menna Abu Zahrahas quoted2 months ago
If possible, make your CV different (enough to stand out), but not too different!
Menna Abu Zahrahas quoted2 months ago
help the company you are writing to.
Menna Abu Zahrahas quoted2 months ago
At the outset, make it clear how you can
Menna Abu Zahrahas quoted2 months ago
Writing a curriculum vitae (CV)
Menna Abu Zahrahas quoted2 months ago
Try to determine if your prospective company really cares about the future, or is it all about their own lifestyle and short-term bonuses?
Menna Abu Zahrahas quoted2 months ago
When looking at companies, study the top management and purported strategy, if you are able to do so.
Menna Abu Zahrahas quoted2 months ago
3

Who should you seek to work for?
Menna Abu Zahrahas quoted2 months ago
may I suggest you sit down and identify your goals quite clearly, do a SWOT analysis and then reflect on it
Menna Abu Zahrahas quoted2 months ago
Three years ahead

Whichever field you choose, think at least three years ahead.
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