A Comprehensive Training Guide To Facebook Ads

Chapter 13: Sending More Traffic To Your Site With Facebook Ad

Once you have selected which actions to track on your site click on “done”. And that is it! You will start seeing activity from your pixel once it starts retargeting people with Facebook ads, so keep an eye on it!

The Facebook pixel will allow you to track actions such as purchases, generated leads, registrations, payment info added by customers, items added to a shopping cart or wish list, initiated checkouts, searches and content views.

Once you copy your Facebook pixel code go to your website’s main dashboard. Now what you have to do is to paste your pixel code in the header section of your website. To do that you have to access your site’s header code.

Just as promised, i am going to show you how to add your new pixel to your business website the easy way. Start by clicking on the “manually install the code yourself” option. Now scroll down until you find your Facebook Pixel code, which looks like this, and then click on it to copy it to your clipboard.

You can “use an integration or tag manager” such as the “Google tag manager” and other third party integration platforms. You can “manually insert the code yourself” by copying the pixel code and inserting it on your website, and you can “mail instructions to a developer” that can take care of the pixel for you.

Now that you have created your Facebook Pixel, you can start using it on your website. And in order to use your pixel on your website, you have to install it there. As you can see, there are three ways to install your Facebook pixel on your page.

Now go and click on the tools menu, then click on the “pixels” link under the “measure and report” section.

How To Add The Facebook Pixel To Your Own Site

Have you noticed that when you go to certain business websites such as ecommerce sites and then go back to Facebook, you start seeing ads promoting those websites on your timeline? That is the Facebook pixel at work.