Think and Grow Rich

Henry Ford was a success because he understood and applied the principles of success. One of these is DESIRE—knowing what you want.

WHEN RICHES BEGIN TO COME, THEY COME SO QUICKLY, IN SUCH GREAT ABUNDANCE, THAT ONE WONDERS WHERE THEY HAVE BEEN HIDING DURING ALL THOSE LEAN YEARS.

. Darby’s experiences were commonplace and simple enough, yet they held the answer to his destiny in life, therefore, they were as important (to him) as

Before success comes in anyone’s life, that individual is sure to meet with much temporary defeat and, perhaps, some failure.

When defeat overtakes a person, the easiest and most logical thing to do is to QUIT. That is exactly what the majority of people do.

Whatever the mind can conceive and believe, it can achieve.

as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.)
Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)
Third. Establish a definite date when you intend to possess the money you desire.
Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
Sixth. Read your written state

The method by which DESIRE for riches can be transmuted into its financial equivalent consists of six definite, practical actions:
First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say, “I want plenty of money.” Be definite

Success comes to those who become SUCCESS-CONSCIOUS.
Failure comes to those who indifferently allow themselves to become FAILURE-CONSCIOUS.

the principles described in this book