The Upside of Irrationality, Dan Ariely
Dan Ariely

The Upside of Irrationality

366 printed pages
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“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.
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Smira Rao
Smira Raoshared an impressionlast year
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Following this logic we would assume that when the rats really wanted to avoid the most intense shocks, they would learn the fastest
I had to endure what psychologists call a “negative immediate effect” for the sake of a “positive long-term effect.” This is the type of problem we all experience when we fail to do short-term tasks that will be good for us down the road.
Moreover, nature gave us a handy internal mechanism: a lag of about twenty minutes between the time when we’d actually consumed enough calories and the time when we felt we had enough to eat.
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