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Lucy Galeevahas quoted8 years ago
the empty page (what Hemingway called “the white bull”)
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Lucy Galeevahas quoted8 years ago
They want security, attention, and achievement
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Lucy Galeevahas quoted8 years ago
People don’t buy quarter-inch drill bits. They buy quarter-inch holes.
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Lucy Galeevahas quoted9 years ago
The many competitive brands [of beer] are virtually identical in terms of taste, color and alcohol delivery, and after two or three pints even an expert couldn’t tell them apart. So the consumer is literally drinking the advertising, and the advertising is the brand.
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Lucy Galeevahas quoted9 years ago
Advertising is what happens on TV when people go to the bathroom.
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